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The Curious Case of Old Gold: When Heritage Meets the Branding Machine
Bulletproof’s refresh of Cadbury Old Gold offers a textbook example of how heritage brands are coaxed into…
Featured
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In Case You Missed It: Week Ending 07 November 2026
Five significant developments in marketing, advertising and technology this week.
Social & Culture
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When Creators Become Our Confidants: Rethinking Trust in the Digital Age
As podcasts and episodic content deepen bonds between creators and fans, the lines between friendship and influence blur, forcing marketers…
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The Political TV Ad Arms Race: How Much Is Too Much?
As political TV ad spending surges ahead in 2026, the competition to drown out the opposition on airwaves reveals more…
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Fan Service: Has Warehouse 13 Changed TV Forvever?
The battle between television and online video is far from over. While Google’s Eric Schmidt has declared that YouTube has…
